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IRI Explores Purchasing Habits, Attitudes of Cannabis Users

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By: TOM BRANNA

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IRI has released findings of a new study focused on understanding the attitudes and usage motivations of legal adult cannabis users, and the projected impact of further legalization on consumer product purchase habits. And, there’s a lot more to this topic than late night munchies; cannabis is having an impact across many categories. “The expanding legalization of cannabis products is already a disruptive force in the CPG industry,” said Robert I. Tomei, president of market and shopper int...

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